set design · events · trade · talks

MORE THAN EVENTS,
SHOWS.

An event is watched. A show is remembered. Design, workshop and operation under one roof — from São Paulo to any stage in the world, by people who learned on it before they learned in an office.

See the cases Send a briefing
  • Three goldsEventex Awards 2025 — Cultural, Municipal and Public Event
  • Best sustainable boothAPAS Show 2026, the largest supermarket trade fair in the Americas
  • Big activations at big eventsRock in Rio, The Town and Lollapalooza
  • More than 70 countriesthe founder's repertoire, from Cirque du Soleil to Broadway

brands that have taken the stage with Magic

NíveaCoca-ColaBumbleNubankTikTokBanco BVPagBankAssaíRappiESPNSicoobRaízenSpriteBeleza na WebGlobosatMagazine LuizaNikeUnderlabzH2 BetYunoNecton BTGVogueDisneyPhilipsAvon
  • 4,000square meters of factory floor
  • +2,000events delivered by the group's companies
  • 25brands that have already taken the stage
  • +70countries in the founder's repertoire

magic presents

@magiclivemkt

WHAT HAS ALREADY TAKEN THE STAGE

Gulozitos at APAS Show — Magic booth · 2026 Gulozitos at APAS Show Best Sustainable Booth · APAS Show 2026 Occupying the largest supermarket fair in the Americas without producing the mountain of waste a fair generates — and still being the booth that stops the aisle. see the project Luísa Sonza at Rock in Rio 2026 — Magic cenografia de palco · 2026 Luísa Sonza at Rock in Rio 2026 "Make it beautiful, make it say what we want to say, and keep it inside the budget." That is how Luísa summed up the set, in her dressing room, before going on. Add to that the festival clock, which hands the stage from one act to the next, and the rain in Cidade do Rock. see the project FLIM — Maricá Literary Fair — Magic full event · 2024 FLIM — Maricá Literary Fair Three golds · Eventex Awards 2025 Turning a municipal literary fair into a city-wide event, with production and set design end to end. see the project Jão at Rock in Rio — Magic stage set design · 2022 Jão at Rock in Rio Shark jaws · 10 m by 10 m Turning a pop artist's stage into a creature without ending up with theme-park scenery. see the project Nívea Tunnel — Magic brand activation · 2022 Nívea Tunnel Almost 60 m² of LED Creating a photo spot that drew a queue at the Prêmio Potências. see the project Underlabz at Arnold South America — Magic concept booth · 2024 · 2026 Underlabz at Arnold South America Competing for attention at Arnold South America, where every booth shouts louder than its neighbour. see the project H2 Bet — year-end party — Magic year-end party · 2025 H2 Bet — year-end party The last event of the year in São Paulo, at Vila JK: set design, production and operation of the closing party. see the project Sleepover no Anhembi — Magic stage set design · 2019 Sleepover at Anhembi Set design and build of the party stage at the Anhembi Sambadrome. see the project

more shows

Lion Rolling Circus at Expo Postos — Magic Lion Rolling Circus at Expo Postos booth · 2026 Luísa Sonza — Rock in Rio 2024 and The Town — Magic Luísa Sonza — Rock in Rio 2024 and The Town cenografia de palco · 2024 · 2025 Trabuca Soleil — Magic Trabuca Soleil original set design · 2019 Underlabz at Natural Tech — Magic Underlabz at Natural Tech booth · 2024 Sales convention — Tauá Resort — Magic Sales convention — Tauá Resort convention · 2023 Unique Poker Tour — Magic Unique Poker Tour event styling · 2026 Céu e Terra at Bio Brazil Tech — Magic Céu e Terra at Bio Brazil Tech booth · 2026 Yuno + PagBank — pre-Black Friday dinner — Magic Yuno + PagBank — pre-Black Friday dinner executive dinner · 2024 Assaí — Beauty Festival press kit — Magic Assaí — Beauty Festival press kit press kit · 2025 Beleza na Web — 17 years — Magic Beleza na Web — 17 years brand activation · 2024 Sicoob — 50 m² booth — Magic Sicoob — 50 m² booth booth · 2023 Raízen Convention — Magic Raízen Convention convention · 2023 RCO Congress — Magic RCO Congress congress · 2024 Necton BTG — Magic Necton BTG corporate · 2023 Boteco Cacildis — Magic Boteco Cacildis brand activation · 2022 Prêmio Potências stage — Magic Prêmio Potências stage stage set design · 2022 TikTok — #SempreCriadores — Magic TikTok — #SempreCriadores brand activation · 2022 Banco BV — 360° booth — Magic Banco BV — 360° booth brand activation · 2022 Prêmio Potências — hallway and backdrop — Magic Prêmio Potências — hallway and backdrop event set design · 2022 Marka + Sprite — anniversary — Magic Marka + Sprite — anniversary brand party · 2023 Fisher at Arca Spaces — Magic Fisher at Arca Spaces stage set design · 2023 Bumble at Auslander Halloween — Magic Bumble at Auslander Halloween brand activation · 2019 Bumble by Vogue at WeWork — Magic Bumble by Vogue at WeWork corporate event · 2019 Bumble no Sleepover — Magic Bumble at Sleepover brand activation · 2019 Nubank — Earth Week — Magic Nubank — Earth Week sustainable activation · 2019 Coca-Cola — concept bar — Magic Coca-Cola — concept bar original project · 2019 Coca-Cola at Expo Pizzaria — Magic Coca-Cola at Expo Pizzaria booth · 2019 RappiPay no VTEX Day — Magic RappiPay at VTEX Day booth · 2019 ESPN — Bola de Prata — Magic ESPN — Bola de Prata event styling · 2019 ESPN — NBA Finals court — Magic ESPN — NBA Finals court photo spot · 2019 Brasil Summer Golf — Magic Brasil Summer Golf event styling · 2019 Moema Market Day — Magic Moema Market Day street event · 2017 · 2019 Farofada at Esporte Clube Pinheiros — Magic Farofada at Esporte Clube Pinheiros event styling · 2018 BB Seguros Festival — Blues and Jazz — Magic BB Seguros Festival — Blues and Jazz festival · 2018 Globosat at ProXXIma — Magic Globosat at ProXXIma booth · 2018 Mallory at the Magazine Luiza convention — Magic Mallory at the Magazine Luiza convention booth · 2019 Radio: Mercado em Sintonia — Magic Radio: Mercado em Sintonia stage backdrop · 2019 Maricá University Passport — Magic Maricá University Passport public event · 2024 Maricá — the magic of caring — Magic Maricá — the magic of caring public event · 2024

Open the shows page

Johnny Destro, founder and set designer at Magic

who signs it

Johnny Destro

Before designing stages, Johnny Destro stood on them. More than seventy countries, from Cirque du Soleil in Las Vegas to Broadway. Here, wonder is not a catchphrase — it is a résumé.

founder and set designer · signs major projects around the globe

Anyone who has stood on the other side of the stage knows exactly what the audience needs to feel.

See the studio

the method

THE MAGIC THE AUDIENCE SEES
COMES FROM THE METHOD NOBODY SEES.

  1. first act — creation

    Creatives, architects and designers bring the concept and the hand that builds it. Without a good story there is no show.

  2. second act — production and planning

    A dedicated production, one project at a time. The operations plan governs time and movement. Quiet on set.

  3. third act — the show

    Delivery, live operation and what remains after the lights go down.

Delivering is the bare minimum.
A show is what was promised.

what we do

FOUR FRONTS. ONE BRAND.

SET DESIGN

From the drawing to the truck. Festival stage, trade-show booth, convention plenary, special structure. Original design and our own workshop: whoever draws it answers for the finish.

EVENTS

Convention, launch, activation, owned experience. Executive production from the concept to the last chair put away — one dedicated production per project.

TRADE

The shop floor is where a brand wins or loses. Field reps, coverage and tactical execution to Magic standard, with a record of what was done at every point.

Johnny Destro

TALKS

Content that keeps an audience awake, in a school or a company. Communication, mental health, financial education, relationships and entrepreneurship — from someone who toured seventy countries.

see the talk

magic ecosystem

THERE ARE SHOWS MAGIC
PRODUCES ON ITS OWN STAGE.

Here the brand on the bill is our own: a touring show, a bar, a restaurant, a street festival and a talk, all created, produced and run in-house. Some open to sponsorship, naming and partnership.

travelling exhibition · mental health · Brazil · open to sponsorship

Simbora Gente Cuidar da Mente

Giant brains take over the street to talk about mental and brain health. The exhibition tours Brazil, each brain is customised by a renowned artist and the works go to auction at the end of the season. Open to sponsorship.

see the exhibition
grand spectacle on tour · Brazil · 2027

Universo Casuo

A grand spectacle under its own big top, touring all of Brazil in 2027. Concept, set design, build and operation signed by Magic — open to sponsorship and naming.

see the tour
street food festival · Moema · São Paulo

Moema Market Day

A closed street becomes an open-air food court, in partnership with Café Journal. Concept, permits, food-truck curation, set design and operation — all Magic, from the first barrier to the last truck.

see the project
bar and music venue · Rua Amauri · São Paulo

Bra Bra Amauri

Brazil in the heart of Rua Amauri: sound, flavour and company under one roof. A house of the group, where the stage repertoire becomes atmosphere every weekend.

see on Instagram
arabic cuisine · São Paulo

Amílyã

Spices, fire and tradition in a contemporary version. Set lunch and delivery — the same art direction that builds a stage, brought to the table.

see on Instagram
restaurant · Moema · São Paulo

Café Journal

The group's original house, in Moema. Partner of Moema Market Day, Magic's street festival — operations, cost and team in practice.

see on Instagram
restaurant · Jardim Sul Mall · São Paulo

Urban Café Journal

The brand's contemporary take, on the 2nd floor of Jardim Sul Mall. Same benchmark kitchen, a different pace.

see on Instagram
architecture and house flipping · São Paulo

magic.arq

Old apartments and real-estate opportunities become modern, concept-driven spaces — with the art of set design and the science of advertising design.

discover magic.arq
luxury concierge and exclusive experiences · Brazil

AWA — Artistic Way Agency

Luxury concierge with 24-hour service: tailor-made itineraries, exclusive access and the best of Brazil with no lines and no improvising.

discover AWA
electronic music agency · artists, labels and brands

Muzik

An agency for electronic music artists, labels and brands. Johnny is a partner: the same read of stage and audience, now on the dance floor.

see on Instagram
talk · schools and companies · now showing

Johnny Destro Talk

Entrepreneurship, communication, financial education, mental health and relationships, in the voice of someone who has performed in more than seventy countries. Magic's own content, from the school auditorium to the company convention.

see the talk

I want to sponsor

upcoming events

Vios Jurídico — FenaLaw 2026. Stand designed by Magic. October 27–29, 2026, Transamerica Expo Center, São Paulo.

Lion Rolling Circus — ExpoCannabis Brasil 2026. Stand designed by Magic. November 20–22, 2026, São Paulo Expo.

let's talk

ALREADY HAVE A BRIEF?
LET'S BUILD A SHOW.

the formal door Send a briefing Brand, type of project, date, city and budget. You get back a proposal, not a “hello”. the fast door Ready to put on a show? WhatsApp straight to Magic. For people who would rather just talk.