shows · convention · 2023

Sales convention — Tauá Resort

Sales convention — Tauá Resort — Magic

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Challenge

Giving a sales convention the temperature of a concert.

Idea

Swapping the circulation corridor for a tunnel of light: the guest enters the convention by walking through a show.

Execution

Set design and visual communication end to end — plenary, LED portals, check-in and signage.

Sales convention — Tauá Resort — image 2
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Sales convention — Tauá Resort — image 3
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