magic ecosystem
Beyond the projects Magic signs for brands, there are the ones Magic created from scratch — from the name to the last light switched off. A touring show, a bar, a restaurant, a street festival and a talk: a ready format, a defined city, an audience of its own and our operation. Some open to sponsorship, naming and partnership.
Giant brains take over the street to talk about mental and brain health. The exhibition tours Brazil, each brain is customised by a renowned artist and the works go to auction at the end of the season. Open to sponsorship.
see the exhibitionA grand spectacle under its own big top, touring all of Brazil in 2027. Concept, set design, build and operation signed by Magic — open to sponsorship and naming.
see the tourA closed street becomes an open-air food court, in partnership with Café Journal. Concept, permits, food-truck curation, set design and operation — all Magic, from the first barrier to the last truck.
see the projectBrazil in the heart of Rua Amauri: sound, flavour and company under one roof. A house of the group, where the stage repertoire becomes atmosphere every weekend.
see on InstagramSpices, fire and tradition in a contemporary version. Set lunch and delivery — the same art direction that builds a stage, brought to the table.
see on InstagramThe group's original house, in Moema. Partner of Moema Market Day, Magic's street festival — operations, cost and team in practice.
see on InstagramThe brand's contemporary take, on the 2nd floor of Jardim Sul Mall. Same benchmark kitchen, a different pace.
see on InstagramOld apartments and real-estate opportunities become modern, concept-driven spaces — with the art of set design and the science of advertising design.
discover magic.arqLuxury concierge with 24-hour service: tailor-made itineraries, exclusive access and the best of Brazil with no lines and no improvising.
discover AWAAn agency for electronic music artists, labels and brands. Johnny is a partner: the same read of stage and audience, now on the dance floor.
see on InstagramEntrepreneurship, communication, financial education, mental health and relationships, in the voice of someone who has performed in more than seventy countries. Magic's own content, from the school auditorium to the company convention.
see the talk