magic property · mental health
Giant brains take over the street to talk about what almost nobody says out loud. The exhibition tours Brazil, each brain customised by a renowned artist around a mental and brain health subject, and at the end of the season the works go to auction. A Magic property, open to sponsorship.
3d renders of the project · installation simulation
how it works
Instead of a billboard, a giant brain in the middle of the park. On the pedestal, a single word: depression, panic, ADHD. Passers-by stop. Whoever stops, reads. That is how the subject leaves the clinic and reaches the square.
Renowned artists customise each piece around a mental and brain health subject. It is not decoration: the work carries the subject, and the name behind it opens the door for people who had never stopped to listen.
After touring Brazil, the signed works go to auction. What was a street installation becomes a collector's piece — and the sponsoring brand runs through the whole exhibition, from the first city to the final bid.
what each brain carries
neural feat
Every piece is born from three people meeting. That trio is what makes the work beautiful, seen and right.
Gives the installation its face. It is the signature that turns the brain into a work of art — and takes the piece to auction at the end of the season.
Brings the subject of the installation and carries it beyond the square, to people who never walked past. The work reaches the street; they reach the rest.
Answers for the technical side of each condition. What the work claims has to hold up in front of people who know the subject.
why now
Since 26 May 2026, NR-1 inspection covers psychosocial risk factors. Stress, harassment, burnout and workplace violence now enter a company's risk management, alongside the helmet and the boot. The regulation was rewritten by MTE Ordinance no. 1,419 of 27 August 2024, and applied in an educational capacity from May 2025.
In practice, the subject moved up a floor: it left the HR room and reached the boardroom agenda. Sponsoring the Simbora Gente Cuidar da Mente means turning an internal obligation into a public position — the brand associated, on the street and in the press, with the subject it is already required to handle behind closed doors.
The package is built together with the brand: from naming the exhibition to adopting a brain, with presence in the cities, in the content and at the closing auction.
