Challenge
Occupying the largest supermarket fair in the Americas without producing the mountain of waste a fair generates — and still being the booth that stops the aisle.
Idea
Making the material the message: the booth panels were made from pressed packaging waste. The product itself becomes architecture.
Execution
A booth with reclaimed panels, an LED track in the floor, a digital catalogue, a service area and a lounge. An operation designed to generate less waste from start to finish.
