- what it was
- booth
- when
- 2026
- images
- 6
01
Challenge
Twelve square meters, on an aisle where the neighbour has three times the space. The booth had to be seen from far away and still handle the product and the meetings that happen inside it.
02
Idea
Make the booth be the brand. The artwork that lives on the packaging went up the walls and onto the header, and the character came off the label into the aisle to talk to whoever walked by.
03
Execution
Design, production and build by Magic. A tall header marking the corner, panels with the characters, a product window, a touchscreen totem with the catalogue and service space at the back. The brand's clown stayed for the three days of the fair.
