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shows · brand activation · 2022

Nívea Tunnel

Almost 60 m² of LED

see the post

what it was: brand activation
when: 2022
recognition: Almost 60 m² of LED
images: 6

01

Challenge

Creating a photo spot that drew a queue at the Prêmio Potências.

02

Idea

A tunnel where the brand isn't applied to the wall — the brand is the wall.

03

Execution

Walls and ceiling entirely in LED, almost 60 m², mirrored floor and content designed for the brand.

Nívea Tunnel — image 2 — see the post

Nívea Tunnel — image 3 — see the post

Nívea Tunnel — image 4 — see the post

Nívea Tunnel — image 5 — see the post

Nívea Tunnel — image 6 — see the post

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